Underneath the Makeup came about after my own personal experience with hair lost and growth. My hair became severely damage due to stress and hormonal changes within the body. My edges were completely gone, and my hair started to break toward the crown. Over a short period of time my hair went from shoulder length to neck length. I tried several over the counter hair and beauty products that didn't give me the results I wanted. The paraben and sulfate was causing my hair to be dry and brittle which caused the breakage.